Mixmax’s mission is to empower users to “do the impossible with email.” They believe that everything we can currently do on the web, like making purchases, completing surveys, scheduling meetings, and interacting with apps, should all be made possible in an email.Īlong with his partners Chanpory Rith and Brad Vogel, Olof Mathé started the company in 2014, taking on the challenge of upgrading and optimizing email. The Google Chrome extension offers a wide variety of additional features built right into your “compose” window in Gmail, letting you track messages, schedule meetings in one click, add interactive polls and surveys, coordinate communications across your team, and much more. Mixmax makes email more effective in customer-facing roles by bringing analytics, automation, and enhancements directly into Google’s email service. When managing projects or troubleshooting problems, long email threads can become confusing and inefficient, eventually harming productivity.
However, email was not explicitly designed as a collaboration tool. Despite the increasing popularity of instant messaging services, email remains the default protocol for communications between teams in many organizations.
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